Digital marketing is our expertise. And after working with us, you’ll love digital marketing just as much as we do. We love closely tracking successes on every channel and explaining every step and exciting new data point with our clients. From Google AdWords to Facebook ads, we can’t wait to be your strategic marketing partner.
Most casinos segment their email lists by play level or card tiers. However, we’ve learned from extensive experience in retail that there’s so much potential when it comes to email segmentation and collection, that most casinos are missing out on. For example, segmenting based on attributes, web activity, social media activity with your brand, which amenities interest them enough to drive a trip, etc. Let us show you all the possibilities!
Paid Social Media
If you’re not investing in social media ads, your missing out on the ability to do some highly-targeted, highly effective mobile advertising. In fact, paid social is one of favorite tools for casinos at Golden Whale Marketing. Whether it’s Facebook, Instagram, Twitter or LinkedIn ads, we have the ideal, time-tested strategy to reach your ideal audience and their friends online.
We’ve managed nationwide influencer campaigns, including contract negotiations and budget recommendations. Not only can we run an influencer campaign from concepts through to tracking and reporting, we love to brainstorm on ways your brand can get their biggest fans and loyal follower on social media to become brand advocates online.
Organic Social Media
Not seeing over 5,000 engagements on your social media posts? Not reaching over 100,000 potential casino customers on social media each month? Our casino clients are. And we’re here to help your beat your competition and grow a large, active online audience of loyal followers on Facebook, Instagram, Twitter, LinkedIn and YouTube.
Big Data Optimization
“Big data” is not just a new buzzword to us. It means knowing hundreds of attributes associated with your top players, so you can hone-in on the perfect marketing and promotions strategy. And having in-depth knowledge of what your top players are like, Golden Whale Marketing is able to run digital campaign targeting an identical audience, so that no marketing dollars go to waste. The future of marketing has arrived and the rewards are great.
Want to reach players within a specific radius from your casino? Want to make sure any locals searching for “casinos” or “hotels” find your website first? Do you know what Google search terms are driving traffic to your website and your casino floor? Not only can we manage your Google Adwords, but all pay-per-click ads that will reach your ideal audience on desktop and mobile device.
Video and Content Creation
We work with some of the best creative teams in the industry, such as Rimrock Creative Media to produce content that gets results. Are creating and sharing content worth of a “like” or sharing with all of your family and friends on social media? The bar just got higher, and we’re here to bring you the competitive advantage.
Working with a team of experts in website design and optimization, we not only know how to make a website that looks pretty. We know how to optimize every page of your site, so that the user experience is optimal. With an emphasis on conversions, such as booking hotel rooms or signing up for a player’s card, we make your website work harder for you.