Each month, our social media fans were given the opportunity to win EasyPlay via social media, which were free funds to come in and play slots. Usually this was tied to a brand new slot title we wanted our fans to come try. The prize would only go to the first 250 player card holders to complete our social media challenge. Player card numbers were verified via web portal, to prevent any duplicates, etc. The prizes were then tracked to see how many winners came in to use their EasyPlay, as well as total incremental spend on their casino trip. In this way, we were able to closely track casino trips and profits driven from one social media post. This strategy was responsible for driving $1.2million in revenue in one year.