Golden Whale Marketing is currently managing all paid and organic social media channels for all four casino properties in Arizona. Within the first 6 months, fan engagement on social media increased 531% and the casino gained over 2,500 new followers, all of whom lived within 35 miles of the casino. We met our first year goal of reaching over one million local players per year with social media content. The introduction of social media contests in conjunction with email collection grew the casino’s active email database each month. In 2020, increased web traffic from social media by 200% promoting show ticket sales.