A 14- foot wide green-screen experience and some serious creativity created a social media campaign never to be forgotten on New Year’s Eve. The results – thousands of Pechanga guests sharing their unique and creative Pechanga branded photos online through their Facebook accounts. Photo taken also simultaneously appeared on Pechanga’s Facebook page, in real-time. This showed constant updates to all of our social media followers all the fun they could be having if they came to the casino that night. Utilizing the power of social media, we were able to encourage last-minute additional trips to the casino floor. The ability to not only encourage but track casino trips through our social media efforts is the top priority of any solid social media campaign.