Golden Whale Marketing is currently managing all paid and organic social media channels for all four casino properties in Arizona. Within the first 6 months, fan engagement on social media increased 531% and the casino gained over 2,500 new followers, all of whom lived within 35 miles of the casino. We met our first year …
Author Archives: Cary
Special ‘New Years Eve’ Casino Social Media Campaign
A 14- foot wide green-screen experience and some serious creativity created a social media campaign never to be forgotten on New Year’s Eve. The results – thousands of Pechanga guests sharing their unique and creative Pechanga branded photos online through their Facebook accounts. Photo taken also simultaneously appeared on Pechanga’s Facebook page, in real-time. This …
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Instagram + Hot Seats Strategy
Hot Seats. Nearly every casino has a “hot seat” promotion. But how do you bring the excitement online, to drive traffic to the casino floor? By using Instagram to facilitate a virtual “hide and seek” for adults. Guests were encouraged to post a picture of where they are on the casino floor right now, using …
YouTube Video Campaigns
Viewing every slot machine as a unique product and a new experience to be marketed, rather than focusing solely on the casino experience as a whole, resulted in a unique video strategy that no other casino had tried. This experiment led to huge successes, such as 46 million video views on ‘Plants Versus Zombies’ slot …
Tracking Results
Each month, our social media fans were given the opportunity to win EasyPlay via social media, which were free funds to come in and play slots. Usually this was tied to a brand new slot title we wanted our fans to come try. The prize would only go to the first 250 player card holders …
Sneak Peeks
Giving our loyal social media fans the first sneak peek has always lead to record-setting amounts of engagement and awareness. Whether it’s an event on the casino floor, or next month’s gifting promotion, we’re able to connect with our fans and they in turn share the excitement with all of their friends on social media.
Exclusive Offers
By providing exclusive offers via social media, such as limited time only drink specials that are only advertised on social media, we are able to track drink sales linked to our social media accounts. Plus we encourage more social media followers, as this is the only way to find out about our exclusive offers. We’ve …
Safety Campaign
Don’t just tell your guests that their safety is your #1 priority, show it! We showed behind-the-scenes photos and videos of our ‘clean team’ that sanitizes the property throughout the day. Our transparency and quick response to all concerns and questions was key to making our guests feel heard.
Social Media Contests & Giveaways
Do contests on social media really work? When they are run correctly, they most definitely do! Besides gaining awareness and excitement for whatever you are promoting, contests offer the opportunity to collect email addresses. This grows your email database month over month, and therefore your marketing power. This Valentine’s Day contest alone gained 565 entries, …
